SAM7S - Problem With Binary (.Bin) File Create

Hi all.

I using Keil MDK and trying to make Binary (.bin) file but facing issue.

I am using below command to create .bin file:

C:\Keil\ARM\ARMCC\bin\fromelf.exe --bin --output Hello.bin Hello.axf

But when I am loading the .bin on my board with USB SAM-BA, its not 
working. But when I am using the .HEX with JTAG everything working fine.

My code is very simple, just a LED Blink and UART print.

Any suggestion why .bin not working?

Thanks in advance.

Regards.